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Over the thirty-odd years since 1963, when no more than 10000
tonnes of prunes were marketed, there has been a fivefold
increase in prune sales (domestic and export markets).
This remarkable increase can of course be partly explained
by the inherent qualities of the Agen prune, but is also due
to the dynamic market development work carried out throughout
the chain of production by the professional body which was
created in 1963 to enhance the reputation of prune products
through ongoing communication campaigns.
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